CODVIP e-sports betting
betzino Trump Tests Ethical Boundaries With Branded Merch. (And All Sales Are Final.)
Donald J. Trump learned a long time ago that photo opportunities could get him attention and that slapping his name on everything from skyscrapers to steaks could make him money.
As a second-time presidential candidate and now the president-elect, he is marrying the two concepts faster than ever, tying the high-profile visuals of his political life to perfumes, watches, sneakers and digital trading cards. Everything around Mr. Trump has become something to monetize, including a moment of comity with Jill Biden, the first lady, at Notre-Dame over the weekend.
“Here are my new Trump Perfumes & Colognes!” Mr. Trump wrote on social media on Sunday, along with a picture of his interaction with the faintly smiling first lady. “I call them Fight, Fight, Fight, because they represent us WINNING. Great Christmas gifts for the family.”
Under the photo was another caption, an apparent dig at Dr. Biden: “A FRAGRANCE YOUR ENEMIES CAN’T RESIST!”
Mr. Trump, in essence, used a civil moment with the first lady, a frequent critic, to sell fragrances that are “curated to capture the essence of success and determination,” according to the perfume website.
Before Mr. Trump was first inaugurated, his sons moved to take over the family business, to at least create the perception of separation between a moneymaking enterprise and the highest office in the land. (Mr. Trump still maintained over 50 licensing deals in his name, according to an analysis by The Washington Post.)
We are having trouble retrieving the article content.
Please enable JavaScript in your browser settings.
Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.
Thank you for your patience while we verify access.
Already a subscriber? Log in.
Want all of The Times? Subscribe.betzino